That Party City “Thriller” Commercial
This 30-second choreographed piece has been playing big in the Madison area. This article was published by PR Newswire October 6.
Zimmerman Advertising and client Party City are readying to debut the first creative work from the agency to coincide with the chain’s biggest season: Halloween. And what’s bigger during the spookiest time of the year than the iconic pop sensation, Michael Jackson’s “Thriller?” Boasting the tagline “Nobody has More Halloween for Less,” the :15 teaser spots and :30 commercial were choreographed by Cris Judd (of Jennifer Lopez fame) and directed by Tony Molina of Mt. Vernon Entertainment. The shoot, with a 43-member cast, took place at Universal Orlando Studios set to a re-recorded version of the song, “Thriller.”
The TV spots showcase Halloween costumes for everyone, positioning Party City as a category killer in the party and costume sector, providing the best combination of cost savings and costume selection for every demographic. Everything from ghoulish witches to pirates to toddler and baby costumes is on display in the high-energy dance spot. Judd worked with a cast of all ages, running them through their moves during rehearsals as the sets were constructed and lighted.
Zimmerman Advertising is out of Fort Lauderdale, FL. According to Adweek, it’s the fourteenth largest ad agency in the country. Party City boasts of being the largest party discount store chain, with 600 company-owned and franchise shops in the U.S.
Michael’s “Thriller” is an easily recognizable and enjoyable song for the season. No doubt the estate is raking in the bucks over this. From one fan boohooing on the Michael Jackson site, this commercial may be a repeat from last year. Somehow, I don’t think so; I don’t remember it. This time, however, the ad is running strategically all day long, so it is very hard to miss. And I, and many, many others, do miss Michael.
Nice to hear that Cris Judd is still making a few dimes…