The Old Spice Guy Returns…
Yep, he’s coming back in a new set of commercials. I was afraid he was going to be a one-off. Let’s hope that these commercials zing as well as the earlier ones that made him a household name. From the NYT:
Old Spice’s suave, shirtless advertising star is taking a ride around the world in new commercials for the Procter & Gamble Co. brand.
In an indicator of the campaign’s popularity, there first is a 30-second “coming attractions”-type trailer going online Wednesday which takes you beyond former football player Isaiah Mustafa’s muscular torso — to his “striking brown eyes,” if he does say so himself.
In another effort to keep the buzz going for the YouTube hit, a yet-to-be-named “superfan” will get to debut the commercial on his or her own social network page or feed, sometime before Super Bowl Sunday.
The first of three commercials in the new promotion will start running on television Feb. 7, the day after the Super Bowl.
Well, stay tuned. I know I will.