That “Hey, Marcel” AT&T Commercial
This is hilarious. And it’s even more interesting because I think Marcel would be a brother’s name, but it’s not a brother being pictured at the close.
The weather girl’s name is Andrea Bogart. According to Wikipedia, she plays Abby Haver, a stripper who befriends a regular on ABC’s afternoon soap, General Hospital. Ordinarily, Bogart gets guest shots on shows like CSI and Ghost Whisperer, but she is also known for starring in a scream teen exploitation flick called Dark Ride.
Here’s what You Tube has to say about the commercial:
With the My Multiview feature from AT&T U-verse, you can choose up to four channels and watch them at the same time on one screen. Programs no longer have to compete for your attention. In the latest U-verse TV spot, we see the benefit of the My Multiview feature. Throughout the spot, we see various TV scenes from recognizable genres in which the main character is trying to get the viewer’s attention by saying, “Hey Marcel, watch this.” At the end of the spot, the camera pans out to reveal a man watching TV in his living room using the My Multiview feature. In the network, there are no hard choices.
But who’s paying attention to the man in the 31-second spot? He’s got his back to us in the few last few seconds of the commercial, but it looks like a generic white guy with dark wavy hair. Or perhaps, bro is really a Latino. Because the name “Marcel” is hardly used at all these days, at least in the United States. Marcel is equated with a white-faced mime from France (who I got to see perform before he died, BTW). Or with an Italian actor, Marcello (pronounced Mar-CHELLO) Mastrioanni, who used to work a lot with Sophia Loren–another aging screen star from Old Hollywood. And once in a while, some sister may pick it up and name her son Marcel, or worse misspell the name. Marsell or Marcell, Mar’cel or Marshel.
Frankly, though, this commercial is a stroke of genius. Because that is exactly what these cable shows are trying to do–catch your attention and make you sit down and watch them. Basketball games, action shows, hip-hop music shows, and finally, a well-racked blondie doing the weather. Pay attention to me! And it’s all for you, or Marcel. But the advertiser of the show is the real winner.