Serena Williams Shows What She’s Got in An “Unauthorized” Top Spin 4 Ad (w/Update)

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(2K Sports pulled all of the YouTube videos of this viral clip.  But I found one from

UPDATE (3/26/11): reveals who was really responsible for the video getting loose: Rileah Vanderbilt.  The girl was apparently ticked off that 2K Sports refused to release it, and thus present her best ass-ets to the world.

Yes, it is unauthorized, but it’s been going viral since it was released. All I can say is, if the girl has it, she can flaunt it. From Ericka Danois at Black Voices:

Tennis star Serena Williams and gamer Rileah Vanderbilt show off their ass-ets in a new ad for 2K SportsTop Spin 4.

The ad shows both Williams and Vanderbilt, clad only in black leotards, competing against each other in mostly slow motion.

Now that the ad is public, 2K Sports is distancing itself from the ad:

“As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’s final marketing campaign and its distribution was unauthorized.”

Yeah, but. Somebody (1) authorized the ladies doing this ad, and (2) authorized releasing the ad, and Serena, who has been the news lately because of a clot in her lung, suddenly looks stronger and more luscious than ever.    Especially her backside back swing for those who appreciate other aspects of her talent.  It was probably produced before her health issues intervened.  But several other issues do come up.

Is this video game for preteen boys or for 9-year-old girls in tennis camps? Where would the ad air? Right after ‘Spongebob’? My guess is that this ad is a bit too racy for the majority of young people who will play the game. What message does this send out to them?

I wouldn’t be surprised that even if the ad hadn’t gone viral, they would have snuck it on MTV or BET or ESPN late at night or something. Again, however, why produce something like this if they weren’t going to show it to a particular demographic? Or perhaps, the advertisers have decided to do a viral ad as well as ads they would officially approve and use later?

My question is, if this game is being marketed to women, the makers are certainly doing it in the wrong way. Because women aren’t necessarily motivated to buy items like this, especially with one woman dressed like a dominatrix. The look that Serena gives to the camera, the shake of Vanderbilt’s behind, the pounding music, and the grunting sounds the women are making. Guys are more likely to want to buy this, if only under the guise of giving it to their girlfriends or wives. If the makers wanted to use reverse psychology in producing this ad, it’s the craziest reverse psychology ruse I’ve ever seen.

To be fair, though, Williams isn’t the only one to use sex appeal to sell an image or product; Anna Kournikova, Alana Bondarenko and Maria Sharapova have all enjoyed showing their sexy side — and have considerable fans because of it.

And there is one positive element here.

Williams was billed in the ad as “The World’s Sexiest Tennis Player.” That’s quite an endorsement for a woman that has the prototype black woman’s body. Even in a world filled with butt injections, lip plumping and tanning salons, it’s rare to hear someone say out loud that black women’s beauty is something to aspire to.

I just wish it was more about her overall beauty than just her ass-ets.

It’s never like that.  Advertising is always the sledgehammer approach.  We know what the girl is capable of on the court and off.  She’s more than just a tease in her tennis outfits.  What sells things, though, from time immemorial, is breasts and behinds. While Serena is more clothed, her bounteous but firm rear end, like that of her sister Venus, has been known to mesmerize a lot of men, including one voluble Australian sportscaster.  Guys are more likely to go for this ad. And it’s no wonder.

~ by blksista on March 24, 2011.

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